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Does it make you squirm?
photo credit: ToastyKen The oft-referenced-here Cialdini work “Influence” speaks in volume via today’s guest post from Rob’s IM Reports. While the guest post’s video is intended to be funny, it does a...
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Paper. Ink. Electrons. Winston Churchill. Charles Manson.
photo credit: kekremsi Recently, the New York Times published a story about changing prices for books in print and how those prices compare to prices for electronic books. In particular, the story...
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How’s your soup?
photo credit: Hamed Saber A few weeks ago, the NY Times’ “You’re the Boss” blog (which discusses small business topics) had a piece from Chicago entrepreneur Jay Goltz about the 10 reasons small...
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A number you’d care about
photo credit: Pink Sherbet Photography Last time, we talked about those 10 things that cause small businesses to fail, and zeroed in on the business model as most important of all. There’s usually a...
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All else is seldom equal
photo credit: Luz Adriana Villa A. A question came in earlier this month… “How do I compete with businesses that can offer similar products/services at a lower cost?” The question is “Why are you...
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How to fine tune your pricing
photo credit: h.koppdelaney What do you focus on when it’s time to improve profitability? Sometimes barely twisting a knob can make all the difference. This 8 minute and 30 second running stride...
View ArticleAre experts cheap or expensive?
Are experts cheap or expensive? You may not be old enough to remember the Fram guy, but he’s the perfect example of the expert who can be cheap or expensive. The cheap expert is the one who gets paid...
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Value and meaning depends on your viewpoint
photo credit: x-ray delta one There are at least two takeaways in this piece about historic Russian space equipment being sold on the open market. First, know the difference between the value of the...
View ArticlePricing custom work well is a strategic advantage
How good is your business at pricing custom work? If you don’t have a way of pricing custom work that consistently accounts for your costs and labor, how do you know if you’re making any profit on...
View ArticleThe premium price lesson taught by craft beer
The craft beer explosion in the US over the last 5 to 10 years is a great lesson in premium price / premium product / premium services and customer ascension. So what is the big lesson to learn from...
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